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Professional development opportunities at Cardiff UniversityOpen for Business

Marketing and Online Communications

As well as offering an overview of the subject as a whole, our marketing courses provide a more detailed exploration of a number of different areas of the marketing mix. Delegates will learn how to use more established marketing tools, as well as new technologies, to maximise their organisations exposure.


This highly practical course will help participants understand how to write professional and effective copy. Participants will gain an understanding of what makes a good story and the key techniques for writing effective and engaging copy, as well as the importance of successful proof reading.

Developing a Communication Strategy

Developing a strategy for both Internal and External communications is vital in ensuring your key messages are reaching your stakeholders and your customers. This one day covers the complete process of building a comprehensive communication strategy, from core concepts to development methodologies.

Digital Marketing

The course encompasses a wide range of digital marketing techniques including Display, PPC (pay-per-click), SEO, social media, email, content marketing and web analytics.

Google Analytics

Designers, developers, and those with control over site content will learn how to identify bottlenecks and design problems, and see what's working well and what needs to be tweaked.

Media Relations

This hands-on course will focus on how to engage with the media, whether print, broadcast, online or social, in an effective and creative way.

Search Engine Optimisation

In today’s world, where there is increasingly an overload of information available, it is essential that websites can be found by potential and existing customers. This course will outline effective SEO practice that will help participants to deliver high search engine rankings whilst ensuring content is accessible.

Setting Up and Editing Adwords

AdWords is probably the world's most popular online advertising platform, but like any paid marketing activity, it should be carefully set up. Those who make use of the right options and features, and choose appropriate keywords, ads, and landing points for users, will almost certainly find a far better ROI.

Website Design & Management

An effective website is a crucial marketing tool for any organisation. This course will provide participants with an understanding of the non-technicalfundamentals of web design, including what constitutes good design, usability and accessibility issues, and the interrelation between great content and great search engine rankings.

Writing for the Web

Well written, well presented content creates a professional and positive image for your users and customers. Participants will learn how to write web content that is appealing, effective, easy to use and speaks directly to the target audience.